Tonight I had the opportunity to chat with Gary Vaynerchuk. If you don’t know who Gary is. You should. He’s a wine aficionado, social media thought leader, the owner of Vaynermedia, the one-day-owner of the NY Jets and an overall cool dude.
Without further adieu:
Q: I have a theory that the most valuable real estate on the planet is the home screen of your phone and that anyone with something to say, share or sell should be trying to get there. What are your thoughts on that?
A: “One billion trallion kajillion percent agree. I have nothing else to say. It’s the easiest statement for me to agree with in the world. I think there is nothing more important than mobile. The home screen is absolutely where you need to be.”
Q: I talked with a Fortune 500 company recently and asked about their mobile strategy (they have none) and he said that just isn’t where our customers are. Every statistic out there says otherwise. What do you say to that person?
A: “We deal with this at Vaynermedia all the time. I am always blown away by the inability for people to understand where the customer is going to be. Most people think their customer is where they were three years ago.”
“People don’t understand that in three years their customer is going to be ever further along than they can anticipate now. This is the same conversation I had with ecommerce on the internet itself back in 1996, email in 1997 and 1998, Google in 1999 and 2000, blogs in 2003, Youtube in 2005 and Twitter in 2006. This is the same game.”
“These are ludicrous conversations. The fact of the matter is Fortune 500′s are big battleships that move slow.”
“You could make the arguement that certain demographics underindex. But every person in the world has a smartphone.”
“Do I think every brand needs to have a mobile app? On some level every brand needs to have a mobile app strategy. I’m not so fast to download McDonalds app, but they could sponsor apps, they could joint venture with mobile app developers, they could integrate in mobile games. Actually, I think Fortune 500 companies need to start building apps that are generally useful in their demographic.”
“Hasbro building apps that help mothers with pre-school. Its not necessarily related to toys but you’re branding to mothers that buy toys in your genre.”
“I think there is a lot of thinking that people need to do about mobile. Mobile is the only thing I think about.”
“Honestly I am a bit slow in the space. I haven’t gone as ‘all in’ as I should have. That mostly comes down to me being all about Vaynermedia the last 18 months. So all of my energy has been spent trying to convince my clients. If they dont start listening I’m going to go back to starting to do my own (stuff).”
Q: Research has shown that push notifications are 3x more likely to be read than an email. Yet, hardly anyone is using them outside of games. Do you think mobile notifications are being under utilized.
A: “I like it. But I think it’s going to get ruined. In the next 36 months marketers are going to get wise to it and we’re going to get so much that its going to feel like spam and people will revolt against it. Push notifications that bring value are good.”
“Just like email. Just like a direct mail flyer. Provide value or I will turn you off. If there is an app that I can see a reason why I need to be push notified then I’ll use them.”
Q: Last year you made some predictions. They sounded crazy but turns out you are a profit. Gaze into your crystal ball and give me 3 predictions for mobile in 2013?
A: (1) “I predict that Yahoo! wil make a huge play in mobile and buy some mobile company. It could be hardware, software or development. I expect it to be very active in acu-hires in mobile. Thats my big prediction of the year.”
(2) “We will have a breakthrough retail app moment this year. We will have some sort of app that by Christmas of 2013 a lot of us will be using.”
(3) “There will be another entry into the picture app world ala Instagram or Snapchat. One more big picture phone app that will have a 50 million person user base and doesn’t even exist right now.”
Tune in tomorrow for Part 2 of the interview. You’ll hear Gary’s thought’s on:
- The #1 app that is missing and must be created
- Should bloggers have an app?
- His coolest yard sale find of 2013
- A sneak peak at the title of his new book and due date
- His 2013 prediction on Tim Tebow and the Jets
If your interested in talking mobile I am easiest to catch via twitter. I would love to hear your thoughts and help your business.